Platform 94 in collaboration with Skillnet Innovation Exchange are hosting a West regional sales strategizing workshop led by Dr. Maria Coakley.

The programme will benefit those who wish to invest time in reflecting upon and developing their organisations sales strategy in an interactive and engaging environment.

Content Focus:

· What is a sales strategy?

· Business intelligence to position for competitive advantage and opportunity.

· Segmentation, targeting and positioning in the marketplace.

· Developing a differentiated value statement

· Routes to market

· Maximising channel and strategic partnerships

· Communication channels for demand generation

· A sales process aligned to the buyer’s journey.

· Performance Management

· Resourcing your sales operation

· What are the possible growth strategies for the future?

· Decision making along the way.