A Masterclass for Commercial Growth led by Alan Maguire; founder of ESI
In today’s fast-paced market, innovation alone isn't enough, it must be tied directly to sales and customer value. Likewise, sales isn’t just about closing deals, it’s a strategic lever for identifying market needs, shaping innovation, and driving commercial growth.
This 2-hour masterclass led by Alan Maguire (Founder & CEO of ESI) explores the strategic connection between sales and innovation, and why one cannot succeed without the other.
This session will equip you with the tools and mindset to:
Use sales conversations to drive innovation
Position innovation as a driver of growth, not just creativity
Align sales and innovation strategies for maximum commercial impact
SMEs will leave the session with a sharper understanding of how to structure a sales pipeline, spot innovation opportunities through sales conversations, and take immediate steps to accelerate growth.
This masterclass combines expert input with practical, hands-on work.
The session is structured across 4 different segments
We open with a practical deep dive into the importance of a customer-centric sales process that can reduce sales cycles and drive innovation.
A break out session will follow to review existing SME pipelines applying the insights to participants’ own businesses.
An interactive discussion will then explore how sales and innovation intersect to drive commercial growth and opportunity
Participants will then evaluate their own sales pipelines in the context of performance targets and close the session by committing to one concrete sales action to implement by year-end, leaving with a clear, actionable sales plan.
Register today at Sales Meets Innovation: A Masterclass for Commercial Growth Tickets, Wed, Dec 3, 2025 at 10:00 AM | Eventbrite