Earlier this year, many of you highlighted brand visibility in a rapidly changing environment as one of the key challenges facing scaling businesses. In direct response to that feedback, we are delighted to host a practical, hands-on workshop on Thursday 4th June at Platform94, focused on a fast-emerging area of visibility: how your company shows up in AI-driven discovery.
We would like to sincerely thank fellow SCALE by Platform94 leader Roisin Keown, Founder & CEO of The Brill Building, for generously offering to facilitate this session for her fellow community leaders. It is a brilliant example of the peer support and true community spirit that sits at the heart of everything we do.
Roisin will be joined by Edel Collis, Communication & Influence Lead at The Brill Building, for a practical session designed for scaling companies.
Location: Platform94
Date: Thursday 4th June
Time: 12:30 – 14:00
Registration: https://www.eventbrite.ie/e/the-ai-brand-visibility-gap-tickets-1990079404069?aff=oddtdtcreator&keep_tld=true
Overview: When a potential customer, investor or partner asks an AI tool who the leading companies are in your space, are you in the answer? For many Irish tech companies, the honest answer may be no. Not because they are not excellent at what they do, but because the way buyers, investors and partners now find and research companies has changed, and many communications strategies have not yet caught up.
What you’ll get from the session:
How AI-driven discovery actually works, and what it means for Irish tech companies right now
Why this is a commercial challenge, not just a PR one
What a strong brand ecosystem looks like, and what yours might be missing
A live exercise to test your own company’s AI visibility in the room
Practical actions you can take this week to start closing the gap
This will be a highly practical and relevant session for scaling businesses who want to strengthen their company’s visibility, credibility and discoverability in a changing market. Please bring your laptop with you for the live exercise.
This session is open to our HQ and SCALE by Platform94 community leaders and their senior team members.
Please register early, as places are limited.
Speakers:
Roisin Keown, CEO & ECD
Roisin is one of Ireland's most experienced creative leaders and served as Head of Creative at DDFH&B. In 2020 she founded The Brill Building, now recognised as Ireland’s most awarded creative communications agency. Roisin has delivered acclaimed work for brands including Marie Keating Foundation, Tourism Ireland and Bord Gáis Energy, across strategy, activation, campaign, PR and production.
Edel Collis, Communications Lead
Edel is a Senior Communications Advisor with almost 20 years' experience advising top agencies on global brands positioning and strategic communications. She has led award-winning programmes for clients including Visa, Diageo and the NatWest Group. Edel helps global brands communicate with clarity, credibility and relevance in an AI-accelerated media landscape.